## What is CASL?
Canada's Anti-Spam Legislation (CASL) is one of the world's strictest anti-spam laws. It requires businesses to obtain express consent before sending commercial electronic messages to Canadian recipients.
## Key CASL Requirements
### 1. Express Consent
- Must obtain clear, explicit consent before sending
- Record date, time, and method of consent
- Maintain consent records for 3 years
### 2. Identification Requirements
- Clearly identify your organization
- Provide valid contact information
- Include physical mailing address
### 3. Unsubscribe Mechanism
- Provide easy opt-out method in every message
- Honor opt-outs within 10 business days
- Support both STOP and ARRÊT (French)
## CASL Penalties
- Up to $1 million for individuals
- Up to $10 million for businesses
- CRTC can investigate and prosecute
## How AlertBolt Helps
AlertBolt automates CASL compliance:
- Automatic consent tracking with IP capture
- STOP/ARRÊT keyword handling (bilingual)
- 3-year audit trail retention
- One-click unsubscribe links
- Automatic opt-out processing
## Checklist
- Obtain express consent from all contacts
- Document consent method and timestamp
- Include identification in all messages
- Provide unsubscribe mechanism
- Honor opt-outs within 10 days
- Maintain records for 3 years
- Support bilingual operations (if in Quebec)
## Get Started
AlertBolt makes CASL compliance automatic. Start your free trial today.